Nepal exports its non-timber forest products like medicinal herbs and decorative pinecones to more than 30 countries currently. This include Asian, European and North American countries (FAO, 2009). As a result, there is potential to export pine resin in the form of Healing Pine to Canada. In 2011, Functional Food and Natural Health Products imports accounted to be $670 million (Statistics Canada, 2011). Canada would consider Healing Pine to be a Natural Health Product, under regulations enforced by Health Canada (Health Canada, 2013) and would face a review process through Health Canada (Health Canada, 2013).
In Canada, products in the Functional Food and Natural Health Product category are distributed directly to the retailer from the exporting business (Statistics Canada, 2013). Since Healing Pine is not a well-known product, it would be marketed to smaller firms initially. Once it has gained recognition, larger firms can be contacted.
In Canada, products in the Functional Food and Natural Health Product category are distributed directly to the retailer from the exporting business (Statistics Canada, 2013). Since Healing Pine is not a well-known product, it would be marketed to smaller firms initially. Once it has gained recognition, larger firms can be contacted.